Tracking phone calls helps healthcare providers analyze and identify their practice’s key areas of growth and excellence. It also helps determine which marketing efforts contribute to increased calls and successful campaigns.
Still, compliance with HIPAA rules is a must in any call-tracking activity involving protected health information (PHI). Such is possible by choosing a HIPAA-compliant solution.
Top 5 HIPAA-Compliant Call Tracking Services for Healthcare:
The Importance of Secure Call Tracking in Healthcare
Call tracking reveals which marketing strategies are effective and which are not. You can learn which keywords, campaigns, and channels patients came from before they picked up the phone to call. This helps you allocate marketing spending to the most effective channel, preventing excessive spending on non-performing channels.
Using secure call tracking systems ensures you comply with HIPAA regulations, especially since you’ll be tracking and obtaining sensitive patient information. With popular ad tech platforms like Facebook unable to ensure data security, HIPAA-compliant call tracking platforms will give you confidence that your data is secure and complies with regulatory rules.
Take a look at the following HIPAA-compliant call tracking solutions:
1. CallRail
CallRail is a cloud-based comprehensive HIPAA compliance call tracking platform that records calls and tracks keywords within them. They can analyze phone calls for insights to help you improve your marketing and services. You can tag and qualify calls to prioritize leads, which can quickly convert to sales. You’d also be able to attribute calls to the marketing campaigns that drive them so you know where each lead came from.
The service will sign a BAA with all covered clients to ensure their commitment to providing HIPAA compliance call tracking services. You just need to make the request once you’ve signed up for any of their plans.
Pricing: Plans start at $40 per month for five local numbers and 250 local minutes
2. Marchex
Aside from call tracking and conversation intelligence, Marchex also provides fraud detection and patient demographics. This elevates them above other HIPAA-compliant call tracking platforms by eliminating your marketing blindspot and helping you prioritize high-value calls.
Marchex offers two-way texting to engage patients and close more deals. In case of missed calls, the platform sends real-time text and email notifications, which show if the caller has high purchase intent. That way, your sales team can prioritize the patient for a callback and rescue the lost sale.
Pricing: Contact them for a quote.
3. WhatConverts
WhatConverts helps you track leads by routing calls to multiple destinations using a multi-ring functionality. It can differentiate between new and existing patients, helping you filter the numerous calls that come in daily. If you have online forms, they will provide additional lead-tracking methods to help you further identify where patients are coming from.
You can also view comprehensive visual reports to understand your leads. WhatConverts also organizes your leads so you can find one in seconds by searching using phone numbers, area codes, or contact information.
Pricing: HIPAA-compliant plans start at $100 per month
4. Invoca
Invoca helps you acquire more patients by uncovering customer data and insight sources so you know if your leads are coming from paid search, online display, direct mail, email marketing, or other marketing campaigns. They use AI-powered automation to create conversational interactions, which can be used to coach agents on how to engage with patients better.
They also provide dynamic routing, which is crucial for multi-location organizations to receive suitable leads without missing a patient. You can also create custom voice-activated IVRs so inbound callers can select how they want their calls to be routed.
Pricing: Contact them to learn about their prices.
5. Nimbata
Nimbata helps you discover which marketing efforts drive quality phone leads so you can focus on them for maximum impact. You can set up missed call alerts to ensure you don’t miss potential high-value clients during peak times. You can also use add-ons like greetings, surveys, and keypad entries to elevate the caller experience.
The call tracking service offers several subscription plans, but HIPAA compliance is only available for their Marketing and Agency plans. You also have to get in touch to request the signed BAA.
Pricing: Starts at $80 monthly
Key Features of HIPAA-Compliant Call Tracking Solutions
Various call tracking software are available, but you can’t choose one at random. The ideal solution should offer the following minimum requirements for HIPAA compliance:
- Signed BAA: A Business Associate Agreement (BAA) ensures that the call-tracking company will be accountable for upholding its end of the bargain in providing a secure and compliant solution.
- Data encryption: Data transmissions must pass through encrypted links, and collected data must be stored in secure servers.
- Information accessibility: Users must have unique credentials and role-based access permissions for obtaining call recordings or details.
- Audit trails: User activities within the call tracking system, such as user logins, access to patient data, and any modifications, must be tracked at all times.
Secure Call Tracking for Healthcare With HIPAA Compliance
Call tracking is an easy and cost-effective method to improve marketing practices and increase leads. However, as a healthcare organization dealing with sensitive patient data, you must ensure your call-tracking software is also committed to patient privacy.
Call tracking software HIPAA compliance is necessary in every platform you’d consider. The ones listed above are the best in the industry and offer extra features to achieve holistic lead tracking and generation.
With secure call tracking, you can invest your marketing dollars where they matter and avoid lousy strategies that don’t deliver.
If you need a comprehensive platform to fax, make calls, and send secure text messages, consider iFax instead. It’s a HIPAA-compliant service that supports OCR faxing and automation to streamline processes. Get a free demo of iFax today.
